Articles

Sporting Health - Branding Concepts in your Healthcare practice

Interior Environment that tells a story about the values and activities of the Practice owner is an efficient marketing approach which will surely make the office stand out from the crowd. In this particular case, our client - Dr. Chris Blair, wanted to combine a spa-like sophisticated aesthetic, with a more personal message to his patients.

Each room in this office, is dedicated to a different sport that the Doctor enjoys participating in. Text and image come together to convey a positive message of active lifestyle and overall wellness to the patients, as well as acting as an efficient conversation starter. Lighting is used to create an ephemeral ambiance as well as efficiently leading the eye through the space. The use of rustic looking vinyl plank flooring, along with warm grey tones and subtle teals of glass panels balances the warm wood finishes in creating a simultaneously crisp and soothing environment.