AKUMIN RSNA 2024 BOOTH DESIGN

When our team was approached by our long-term client, Akumin Inc., to collaborate on their new tradeshow booth for RSNA 2024, we knew the stakes were high. Tasked with creating a design that would make a powerful statement, we embraced the challenge with enthusiasm. Following the debut of the groundbreaking Axis Unit—a project we proudly contributed to—the booth design had to embody innovation and leave a lasting impression.
Situated at a prominent corner location on the trade show floor, visibility and impact were paramount. Our goal was clear: ensure the booth captivates attention from up to 200 feet away. Every vantage point was meticulously considered to guarantee a commanding presence amidst a sea of exhibits.
In our arsenal of design language, we utilized bold colors accented by RGB LED lighting, larger-than-life signage, and a harmonious blend of greenery with crisp light tones. This approach not only reflected the aesthetic we’ve established for Akumin’s fixed sites but also seamlessly translated to the Axis Unit design. The result? A booth that truly represents Akumin’s brand and vision, garnering rave reviews from all in attendance.
This dynamic project was brought to life through close collaboration with Akumin’s team and an outstanding group of partners, including Ruckus Marketing, Momentum Management, Nimlock, and Gorilla Production Group. Together, we crafted a cohesive plan that delivered a show-stopping experience.
Go Team Akumin! Have a fantastic RSNA! We’re already looking forward to pushing the envelope even further with the 2025 booth design. Stay tuned for more innovation to come!