PRELIMINARY PROJECT BY DE STYLE DESIGN

MULTI LEVEL RESIDENTIAL CONCEPT - 190 ST. GEORGE STREET

Experimentation, rejection of rules, freedom of expression and the idea that the world needed to be viewed through a new lens, this is modernism, this is 190 St. George Street. Completed in 1972, the late modernist building is located in U of T’s Annex area, surrounded by a mature landscape and just a stone’s throw from Yorkville. Interior design is not just about the here and now, but what the future could be, and in this case our design team was reflective of where we have been, and the influence modernism had on the 20th century and how it continues to shape design.
EXTERIOR
Our focus on this project was to maintain the integrity of modernism that is clearly evident in the architecture as well as the materials used both in and out. The unique floor plate of the building in combination with the brick façade and terracotta tiles reflect this mid century design and anchor the buildings overall aesthetic. Donned with artwork by Canadian artist K.M. Graham, the lobby became inspiration for our colour pallets and design elements. Our key objective was to enhance the architecture by creating parallels between the geometric shape of the building along with the bold organic compositions of the artwork.
To accent and refresh the exterior, we have selected the clean graphic line of soffit paneling to carry the exterior diagonal into the interior space of the Lobby. Furthermore, to highlight the clean bold line of the Architecture of the building, we have chosen pencil line dark paint around the top parapet and the underside of the canopy. Signage is proposed to be redone with black letters (consistent font to existing) and halo lighting to be more visible at night.

LOBBY

The entrance lobby suggestions are more of a strategic intervention, working with accentuating existing interior finishes and design, with added touches that interpret the Mid Century Modern in a current way.
The focus of improvement is the ceiling, lighting as well as a few updates to the furniture – in order to enhance the Artwork and Brick walls that exist in the lobby. The proposed rug ties in the upper corridors carpet floor finish to the main entrance way and sets up a sense of continuity between these areas.
When choosing materials for any space, we are mindful of both aesthetic appeal and practical function. This building has two commercial suites that are accessible via the main lobby, it was imperative that all materials were graded for commercial use and could stand up to heavy traffic. To maintain a cohesive design, the following finishes were chosen to work within both commercial and residential settings withing the building.

CORRIDOR (option 1A)

Simply Geometric. Pulling from the building’s unique architecture, the geometric patterns in the broadloom and clean linear wall slats mirror the wrap around balconies on the exterior. The large-scale abstract print at the elevator lobby is the perfect contrasting element that adds warmth and creates a cohesive balance of design elements.
OPTION 1A

CORRIDOR (option 1B)

Textured Mood. The brick clad lobby inspired the rich colour and texture of the walls in the corridors, and still keeping things clean and linear with the wall panels, we chose a deconstructed grid pattern in the broadloom that provides depth and variation that make is optimal for heavy ware.
OPTION1B

CORRIDOR (option 2)

Bold Statement. Loud and unapologetic, the beautiful art pieces by Canadian artist K. M. Graham that adorn the lobby walls are carried through into the corridors by a bold color pallet broadloom to tie everything together. The wall slats in this option are a subtle backdrop that lengthens the ceiling height while allowing the dynamic carpet to be front and center.
OPTION 2